Jugendmagazin NORD#ICH

The target group of »NORD#ICH« are those insured in Schleswig-Holstein and Mecklenburg-West Pomerania between the ages of 15 and 25 years. The magazine tells about their needs and stories, about inspiring people from the north, and it deals with the topic of the body and health – without shying away from taboo subjects. The manner of address: relaxed and as equals. The style: northern coolness with high recognisability that stands out from communications of other health insurers.