rakEarth
Winner
Excellent Communications Design
Editorial
Details
RAK Porcelain recently introduced its new "RAK Earth" series. This revolutionary collection creates the appearance of terracotta through an exclusive, patented glaze. Designed by Luxembourg-based agency ID+P, the range is inspired by Mediterranean traditions and evokes a culinary journey through time. The aesthetic is both elegant and rustic, with typography reminiscent of pottery and a terracotta colour palette.
The Jury‘s Statement
The product brochure for the new "RAK Earth" series combines traditional patterns and shapes with modern design, reflecting the elegant and high-quality design in a creative way. An interesting detail is the cover that appears to be torn in half, revealing the difference between two surfaces.
