Mercedes-Benz Brand Center Dubai

The ambition was, to reinvent the traditional Autohaus. The Mercedes-Benz Brand Center Dubai has its own curator to activate the space. The location, in close proximity to the design district D3 in Dubai, is used as a brand touchpoint for sales as well as for brand indulgence. The minimal aesthetic creates a serene backdrop for this cultural platform, morphing exhibition, seminar, entertainment, art, and science into one cohesive space and is served by an elegant AMG Kaffeehaus.