#ActionForClimate
Winner
Excellent Architecture
Fair and Exhibition
Details
In 2022, EON launched an attention-grabbing campaign: #ActionForClimate. Led by Reinhold Messner, the energy company supported a selection of 'changemakers' who make active contributions to climate change. Our idea was to adapt this initiative to an unconventional trade fair stand and present carefully selected topics and services in an appropriate framework – a stand that makes a clear commitment with its architecture and an exhibition of curated core messages that inspire conversation.
The Jury‘s Statement
The comparatively purist design clearly draws attention to the »changemakers« and their climate messages. The fact that elaborate stand architecture was deliberately dispensed with and the space was instead left to the relevant content, which speaks for itself here in a convincing manner, is appealing.
