Deutsche Telekom MWC 2024
Winner
Excellent Architecture
Fair and Exhibition
Details
Deutsche Telekom's vision for the Mobile World Congress 2024 in Barcelona was to create a creative concept centred around the claim ‘Connecting Your World’ and the sponsorship of the UEFA EURO 2024™. The trade fair stand became a vibrant people magnet and invited visitors to actively engage with technology-centred solutions. The concept aimed to underline Telekom's position as market leader, as well as a trusted companion, based on the company's strategy of 'Global Leading Digital Telco'.
The Jury‘s Statement
The exhibition stand captivates with its interactive experiences that actively engage visitors in the world of connectivity. The design reflects the core company strategy and turns the stand into a focal point at the exhibition by playfully embracing the theme of digital connectivity.
