Form Follows Fun

OMR is a trade show, festival & entertainment experience all at once. We use this dynamic as the starting point of our concept: FORM FOLLOWS FUN(ction) reinterprets design’s most iconic principle and becomes the scenographic narrative of the entire experience. Gamification turns visitors into players while immersive Op Art graphics set space and perception in motion, drawing people in almost magnetically. Architecture, communication & interaction all follow the same idea and fullfill the claim of MIKS: contemporary brand experience. An all-round participatory presence, impactful both internally and externally.