Interzum exhibition stand 2023
Winner
Excellent Architecture
Fair and Exhibition
Details
A theme park on 1500 square metres. Häfele, a global furniture supplier, presents the past and the future at the world's leading trade fair Interzum in joint exhibition stand. The company's centenary was the occasion for an intensive self-examination and strategic reorientation - from product supplier to solution provider. Hence a visible break with the staging philosophy of the past decades. Product presentation became theme staging. A campus with 9 independent theme islands. Plus immersive experience as a posture story on three room-forming LED walls in the ‘immersive cinema’.
The Jury‘s Statement
The “Häfele” trade fair stand builds an exciting bridge between past and future in terms of form and content. The change from a pure product presentation to a world of experience, which is designed with nine themed islands and an immersive cinema, shows a successful implementation of strategic realignment and creative staging.
