Kentucky Town Bangkok Pop-up Store
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
Kentucky Town Bangkok, a never-before-seen pop-up store in Thailand, celebrates KFC Thailand's 40th anniversary. Inspired by the KFC bucket, the design incorporates KFC's identity, featuring curved lines and shapes that create a landmark at the event's centre. This connects various spaces and invites participation in Kentucky Town activities. The pop-up store offers a new brand experience, enhancing KFC Thailand's image by blending a food festival with immersive activities that combine food, lifestyle, fashion, and creativity.
The Jury‘s Statement
The exhibition stands out for its combination of traditional brand heritage and contemporary design. Curved lines and shapes create an inviting environment that encourages visitors to participate in a variety of activities. The “Kentucky Town Bangkok Pop-up Store” impressively demonstrates how architecture can create a striking experience.
