Porsche x OMR 2025

At OMR 2025, the Porsche Garage reinterprets the brand as an open community space. Instead of an exclusive lounge, the project translates the garage into an architectural concept combining workshop, meeting point and stage. Architecture, scenography and materiality create a distinctive presence that connects approachability with iconic brand culture. Voted “Love Brand #1” in the OMR Visitor Survey, the project underlines the impact of brand-defining architecture in a digital environment.