L'Ala Outdoor PL01
Winner
Excellent Product Design
Furniture
Details
The idea draws inspiration from the natural world. Much like the Art Nouveau designers who stylized floral and organic forms to reintroduce nature into the time’s modern life, L'Ala Outdoor was envisioned as an organic evolution of a flower petal. L’Ala means nature, a place to dive into to find knowledge, inspiration, and creativity. L'Ala is also the goddess of fertility in Igbo mythology, Mother Earth welcoming you in her warm embrace. The project wants to be respectful towards Mother Earth: L’Ala is crafted from Italian aluminium, partially recycled and fully recyclable. The characteristics of aluminium make it an “everlasting material”.
The Jury‘s Statement
The distinctive design language, inspired by the natural elegance of a petal, lends »L'Ala Outdoor PL01« a captivating clarity. The concept creates a harmonious dialogue between organic inspiration and contemporary sustainability. The project stands out especially for its consistent choice of materials, uniting durability, environmental awareness, and aesthetic excellence in an outstanding way. This achievement sets »L'Ala Outdoor PL01« markedly apart.
