Arena Defender - Red Bull

Red Bull tasked us with creating an immersive stadium experience using cutting-edge technology. Arena Defender is a fast-paced Mixed Reality game played during third breaks. Fans design virtual balls in the Red Bulls app and launch them onto the ice, where four MR players try to defend them. A central portal, lasers, moving targets, and a Pachinko-inspired system add excitement and fairness. Real-time interactions and customization turn fans into active participants. Loyalty points and prize incentives deepen brand connection, creating a unique, emotionally engaging experience that extends beyond the event itself.