Arena Defender - Red Bull München
Winner
Excellent Communications Design
Game Design
Credits
Company / Customer
Details
Red Bull tasked us with creating an immersive stadium experience using cutting-edge technology. Arena Defender is a fast-paced Mixed Reality game played during third breaks. Fans design virtual balls in the Red Bulls app and launch them onto the ice, where four MR players try to defend them. A central portal, lasers, moving targets, and a Pachinko-inspired system add excitement and fairness. Real-time interactions and customization turn fans into active participants. Loyalty points and prize incentives deepen brand connection, creating a unique, emotionally engaging experience that extends beyond the event itself.
The Jury‘s Statement
A fascinating fusion of mixed reality and stadium experience defines »Arena Defender - Red Bull«. The app’s aesthetic design, the memorable interaction concept, and the vibrant real-time elements create a charismatic connection between fans and gameplay. The project stands out for its lasting participant engagement, making it a powerful and identity-shaping benchmark within its field.
