SPACE 5 Game: Strategy in Action
Winner
Excellent Communications Design
Game Design
Details
Our strategy at Mercedes-Benz Mobility (MBM) focuses on our customers. To best meet their needs, it is essential that our employees around the world have a comprehensive understanding of both these needs and the MBM strategy, as well as the global market conditions. Building on last year’s success, we have developed a completely new strategy game together with Workz that has taken our strategy communication to a new level.
The Jury‘s Statement
This communication campaign employs an interactive strategy game to convey complex corporate strategies in a playful manner. By cleverly combining knowledge transfer with entertainment, it fosters a deep understanding of market conditions and customer needs. »SPACE 5 Game: Strategy in Action« elevates internal communication to a new level.
