njju
Winner
Excellent Product Design
Home Textiles and Home Accessories
Details
Upcycled. Fairly produced. Vegan. We don't see waste. We see valuable material that still has a lot of life left in it. Njju produces home textiles such as dhurris, which are traditionally woven fabrics from discarded saris on old looms in an Indian village and given a new lease of life as rugs, throws or yoga mats. The unique woven fabrics are also made into bags and combined here with vegan leather made from old truck inner tubes. Fair payment is just as much a part of the concept as production without harmful chemicals. Njju - Good life, good karma.
The Jury‘s Statement
These home textiles add a new dimension to sustainability by transforming discarded materials into stylish and functional products. The combination of traditional craftsmanship with contemporary design solutions and fair production methods demonstrates how responsible business practices can be implemented in the textile industry. »njju« sets a standard for ethical and aesthetic design.
