Bosch ARC Touch
Winner
Excellent Product Design
Household
Credits
Company / Customer
Designer
Inhouse Design Team MKD, Jiahe Tian, Philipp Kupfer, Udo Fritz, Ulrich Warth
Details
The ARC Touch embodies a clear interaction philosophy and the iconic Bosch design language. Its clean & modern aesthetic is designed to unobtrusively fit into any living space, it’s available in black & white. Using a recessed housing for a sleek appearance with soft shapes underlining the human-centric touch and its non-techy character. The tone-in-tone display integration emphasises its frameless aesthetics. The easy-to-use full touch UI features a modern tile design with a reduced use of colours for a clear focus on active components. Subtle integration of the Bosch Supergraphic as a design element to booster the iconic brand recognition.
The Jury‘s Statement
A clear, intuitive interaction defines »Bosch ARC Touch« and results in an outstanding user experience within the home. The elegantly tapered casing appears harmonious and blends subtly into a wide range of interior styles. The frameless display design, combined with the authentically integrated Supergraphic, gives the product an impressive, iconic presence. This consistent design approach elevates the project to an exceptional level.
