CGTN Brand Campaign Africa

CGTN (China Global Television Network) conducted a series of brand advertising such as digital advertising and H5 interactive advertising in Africa in 2020, covering twenty-two countries. The advertisement was shown 300 million times on the digital television platform. We intuitively incorporated the optical illusion design technique by combining the zebra and panda, creating cognitive visual illusions. This makes it possible to see many facets of China and Africa.