Interaktive Podcast-Story

Taking a longer detour than expected youths were finally out and about again in the summer of 2021. Their special summer holiday tickets in tow they discovered the state of Mecklenburg-Vorpommern anew. Inspiration and motivation were provided by a cross media content campaign including an episodic podcast. Three main protagonists, representing our target group, went on a mad dash treasure hunt. Listeners voted via Social Media on destinations within the story, then went on their own adventures.