Internationale Wochen gegen Rassismus - Landeshauptstadt München x Persuaid

Social fragmentation and uncertainty are noticeably shaping everyday life in some respects. This makes initiatives that foster dialogue, strengthen cohesion, and promote democratic values all the more important. For the International Weeks Against Racism in Munich, we developed a campaign concept centered on diversity, inclusion, and community, without relying on common clichés. Reduced typography elevates diversity itself into the visual core element. The design combines clarity with impact and adapts flexibly from billboards to social media. The slogan "Diversity. Tolerance. Community." unites the core values.