Regionale Wertschöpfung nach Rezept

There is an ever-growing sensibility for production cycles in foodstuff. Regional sustainability is ever-more important for purchasing decisions; yet still comes laden with clichés. We un-tie our campaign from any preconceived notions and standards, choose an aggressive address and – by asking important questions – guide the primary target group under 35 towards issues where change is needed. Downstream facts and an engaging web series, highlighting regional hidden champions, expand awareness.