Zoo Basel Imagekampagne

Basel Zoo - drawing new pictures The communication of zoos worldwide hardly differs. Basel Zoo is taking a different approach. It began with the visual language, which gradually developed into an entire cosmos: photos were dispensed with entirely, and instead illustrations convey not only the respective animal species, but also the character of the zoo's inhabitants. With a lot of charm and perfect strokes, the protagonists turn into emotional sympathisers - from "A to Zoo".