AR Cluck Cluck Card Game
Winner
Excellent Communications Design
Interactive User Experience
Credits
Details
Cluck Cluck is a WebAR board game that enlightens children’s awareness of animal welfare and environmental protection. With Sustainable Development Goals 12: Sustainable Consumption and Production (SDG 12) as the core value of our design principle, through immersive AR experiences, one can grasp the barren conditions of battery cages and their impact on the egg quality and behaviors of hens. Additionally, we will be promoting cage-free eggs alongside Taiwanese retailers and wholesaling corporations throughout every groceries stores shortly.
The Jury‘s Statement
The game combines the classic analogue board game in a contemporary way with web-based AR technology to create a fascinating and shared gaming experience. The fact that the lovingly designed game also raises awareness for animal and environmental protection is appealing.
