Plastic Cycle
Winner
Excellent Communications Design
Interactive User Experience
Details
This project merges modern technology with environmental messaging to raise ocean pollution awareness. Located across from a school, this interactive window installation engages children and the community to inspire action for ocean health. A touch sensor activates screens, showing a plastic-filled ocean transforming into a thriving habitat, illustrating the impact of individual actions. Each interaction donates to the NGO, SOA Germany. Upcycled with repurposed plastic bottles, cables, metal, paper, wood, as well eco-paint to resemble a vibrant reef, this installation features TUTU, an AI-powered AR turtle avatar sharing ocean trivia.
The Jury‘s Statement
The interactive store window installation opposite a school impressively demonstrates the transformation of polluted to clean oceans, raising awareness for sustainability. By using touch sensors and an AI-powered AR avatar, it enhances environmental consciousness. The use of recycled materials emphasizes its eco-friendly approach.
