A.SOCIETY
Winner
Excellent Architecture
Interior Architecture
Details
Simplicity is our design philosophy for this innovative eyewear brand, located in a most cosmopolitan district in Hong Kong. Based on the language of architecture principle, the space is divided into different functional areas with a touch of geometric shapes, manifesting a clean, natural and sustainable design. Like a gallery, the interior structure is highlighted with the bright lighting and white negative spaces, drawing attention to the installation art of the brand.
The Jury‘s Statement
The store design for the eyewear brand A.SOCIETY surprises with a huge black monster lying on the floor in the otherwise absolutely white space. Due to its funny appearance, the monster not only ensures a good mood, but also makes the store, despite the purist store design distinctive.
