Mia Firefly

The firefly ring was created to bring a little magic and fascination to the fine jewelry space. The ring moves from everyday classical jewelry to party-wear.
A unique stone setting features a compound mixture of glow pigment and a binder agent, which is both non-toxic and skin-safe, housed inside a bezel (patented).
Once launched- the joy in the customer's eyes was palpable. Even the store staff used to love closing shop everyday as these rings come alive in the darkness and seemed truly enchanting. The product set us apart in the jewelry market for being innovative, experimental and young in approach and created a lot engagement online.