The Art of Angular Elegance – A Rectangular Revolution

In a world where about 98% of watches are round, we chose a different path. Inspired by the words of Herman Melville, ‘It is better to fail in originality than to succeed in imitation,’ we set out to create something truly unique. Söner Watches stands as a defiant celebration of the rectangle — a bold reclamation of Art Deco sophistication and geometric purity. We are the only watch brand in the world exclusively dedicated to rectangular analogue watches, merging Swedish minimalism with Swiss precision.