The Art of Angular Elegance – A Rectangular Revolution
Winner
Excellent Product Design
Luxury Goods
Details
In a world where about 98% of watches are round, we chose a different path. Inspired by the words of Herman Melville, ‘It is better to fail in originality than to succeed in imitation,’ we set out to create something truly unique. Söner Watches stands as a defiant celebration of the rectangle — a bold reclamation of Art Deco sophistication and geometric purity. We are the only watch brand in the world exclusively dedicated to rectangular analogue watches, merging Swedish minimalism with Swiss precision.
The Jury‘s Statement
The consistent focus on the rectangular form gives »The Art of Angular Elegance – A Rectangular Revolution« a distinctive and striking aesthetic. Precise lines meet a harmonious blend of Swedish minimalism and Swiss precision. The design impresses with subtle sophistication, strong recognizability and remarkable durability—a confident statement, combining luxury and individuality.
