ZHUFU Perfume & Fragrance

Winner
Excellent Product Design
Luxury Goods

Credits

Design
Chao Wang

Details

<p>"ZHUFU 竹浮" echoes the Chinese word for "Blessing" (祝福). In Chinese culture, bamboo signifies fortune, longevity, and resilience. We embody this essence not only visually but also in our fragrances, each bottle offering a heartfelt blessing that blends beauty and meaning. With a fusion of modern design and cultural elements, ZHUFU creates high-end perfumes that reflect Oriental charm and contemporary aesthetics, distilling the spirit of Oriental beauty into inspiring, delightful fragrances.</p>

The Jury‘s Statement

<p>This perfume packaging masterfully combines traditional Chinese symbolism with contemporary design. The combination of bamboo as a symbol of good fortune and longevity with modern aesthetic elements creates a product that exudes both cultural depth and luxury. The packaging of the ‘ZHUFU Perfume & Fragrance’ offers users a sensual experience.</p>