Novatone
Winner
Excellent Product Design
Material and Surfaces
Details
Novatone explores the harmony between natural and crafted materials. The warm blend of pressed earth and travertine, enriched with an earthy palette of cream and cotto tones, evokes grounded, immersive interiors with a contemporary softness. Used in the collection, V-Shape technology adds a refined 3D relief, enhancing both visual depth and tactile appeal while keeping surfaces soft to the touch. As part of the Terra Melange concept, Novatone is designed to mix and match with other VitrA Tiles collections, offering a balanced fusion of natural inspiration and innovation to elevate spaces in both form and function.
The Jury‘s Statement
A subtle, warm material combination creates an impressively grounded spatial atmosphere in »Novatone«. The refined V-shape technology gives the surface a delicate tactile relief and creates a fascinating sense of depth. The coherent interplay of travertine and pressed earth stands out with harmonious colors and charismatic presence. Especially when combined with other collections, this project demonstrates an exceptionally powerful quality that truly merits this distinction.
