Ather 450 Apex - A performance electric scooter

Winner
Excellent Product Design
Motorcycles

Credits

Company / Customer

Details

Ather 450 Apex is the pinnacle of design & performance among the 450 line of scooters. We looked at creating a new, bolder colourway that represents electric performance, and also sets the 450 Apex apart from the rest of the 450 line. We started with using a special extra-matte Cobalt Blue, & bold accents of bright Orange. Most importantly, we painted the entire Rear Frame in this new colour. A tinted transparent tail panel with its brightly painted Orange contrasting frame inside was a new way for us to showcase the underlying core attribute - the performance of the vehicle.

The Jury‘s Statement

The electric ‘Ather 450 Apex’ scooter surprises with a bold colour design that highlights its performance features and attracts particular attention. The combination of dynamic design language and sophisticated functionality at a high aesthetic level is impressive down to the last detail.