Meilensteine – Geschäfts- und Nachhaltigkeitsbericht 2023
Winner
Excellent Communications Design
Official Documents
Credits
Company / Customer
Design
Details
75 years of Porsche – the integrated report celebrates the sports car manufacturer's milestones and combines the annual report, magazine and sustainability report at the highest level. With a high-end approach, great emotion and a clear view of the future, the design reflects the brand's luxury positioning – across all channels and media in print and online. Each magazine story is characterised by an individual visuality, with layout, imagery, typography and finishing optimally supporting the respective content. The online report provides a contemporary user experience by integrating videos and interactive elements.
The Jury‘s Statement
The business and sustainability report stands out for its ability to narrate the past and future of a renowned company while seamlessly integrating print and digital formats. The blend of emotional storytelling and interactive elements creates an immersive experience that reflects the brand's luxury positioning.
