Digitale Hauskataloge von Living Haus
Details
As part of the brand transformation, our goal with Living Haus was and is to create a platform that offers a unique experience for building families and all interested parties. To achieve this, we took the house catalogues as one of the most important lead levels and created a distinctive experience from them. We created a unique experience platform for 100+ house catalogues that is not only transparent and interesting in terms of content, but is also accompanied by audio, animations and pop-ups. We developed an unprecedented product presentation that uses a gamified approach to engage interested parties with the brand in a playful way.
The Jury‘s Statement
The transformation of catalogs into an innovative digital platform creates an interactive experience that playfully engages home builders. The appealing programming and subtle effects offer a unique blend of information and entertainment. "Digitale Hauskataloge von Living Haus" sets new standards in the field of online publications through its creative implementation and gamified approach.
