Telekoms digital Brand Experience: electronicbeats.net
Winner
Excellent Communications Design
Online Publications
Details
Telekom’s Digital Brand Experience leaves Planet Earth: electronicbeats.net adopts Spatial Computing. For 25 years, electronicbeats.net has been the stage for Deutsche Telekom's international music marketing program. As a hub for pop culture, it blends music, art, fashion, design, and technology. For Electronic Beats' 25th anniversary, the website reimagines digital storytelling. The new electronicbeats.net turns the web into a haptic experience: Content unfolds in three-dimensional space, offering new ways to experience and interact. It sets a new standard for digital brand experience, making it more immediate and immersive than ever.
The Jury‘s Statement
An immersive digital experience that brings content to life in three dimensions defines electronicbeats.net. The platform connects pop culture, music, and technology in an impressively harmonious manner, opening up new avenues of interaction for users. Particularly compelling is the consistent, aesthetically sophisticated design, which creates a distinctive, charismatic brand experience. This presence sets a powerful benchmark for outstanding digital publications.
