BIROSO COFFEE

BIROSO COFFEE is a specialty coffee brand whose visual identity and packaging were comprehensively renewed in 2024, building on a brand developed over a decade. Geometric forms derived from its Korean logotype were transformed into a distinctive custom pattern, while a consistent grid and brand colors express the character and flavor profile of each coffee. The flexible system expands across new beans, blends, posters, and goods, creating a cohesive brand experience.