CoFANCY contact lens CAN collection

Special Mention
Excellent Communications Design
Packaging

Details

The series of packages for color contact lenses - CAN - sheds traditional cartons and uses metal cans. The sound users hear when opening cans is similar to the brand name "CoFANCY", enhancing its impressiveness. "CAN" is a pun, which refers to the container symbolizing inclusiveness and expresses the brand concept - "Nothing is impossible", spurring users to follow their hearts and pursue dreams. The brand also calls on people to join in marine public welfare service and protect marine ecology.

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