Samsung Fire & Marine Insurance Promotional Products Design

Samsung Fire and Marine Insurance believes the essence of insurance is to protect customers’ today against risk in the world. The slogan ‘Small Habit Big Change’ reflecting the brand’s key message: little things like insurance can make a significant difference in our lives. Gradation, our main design element, visualizes an experience that naturally blends into daily life. We selected each item to connect with positive daily experiences that will ultimately become associated with the brand.