Signature Fragrances "LOOKS by Wolfgang Joop"

Special Mention
Excellent Communications Design
Packaging

Details

The design builds on the brand values of sustainability and mindfulness. The expressive lettering, based on Wolfgang Joop's handwriting, is impactful and creates a strong personal connection to his brand. The caps are made of recycled cork, the boxes of FSC-certified paper – without hot foils, plastic inlays or cellophane – just sealed with a paper sticker. The boxes are designed to be reused to store favourite items.

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