Nudging Karten
Winner
Excellent Communications Design
Posters, Cards and Photography
Details
Each of the 24 nudging cards contains a researched behaviour principle on one side and the corresponding description on the other side. The content of the set is based on the scientific research of Daniel Kahnemann, BJ-Fogg, and many other scientists. With the help of the cards, designers can become creative as a team in workshops or teach others the principles of behaviour-oriented design. 24 international Artist illustrated the cards.
The Jury‘s Statement
The set of 24 cards features stylistically diverse illustrations by international artists who have creatively interpreted researched psychological principles. An equally interesting and instructive, as well as inspiring set of cards that playfully conveys the principles of behaviour-oriented design.
