Plakatserie "Heimische Superhelden"
Winner
Excellent Communications Design
Posters, Cards and Photography
Details
Poster series “Local Superheroes” – a creative campaign that presents native animals as superheroes. From the clever fox to the lightning-fast bat, each poster highlights their unique “superpowers.” Designed in a vibrant Marvel comic style, the series combines playful illustrations with fascinating facts to spark curiosity and enthusiasm for local wildlife. Used in biology classes at Bavarian primary schools, it playfully teaches topics such as species protection and habitats. The Landsberg am Lech Nature Conservation Authority commissioned the project to make environmental education lively and child-friendly.
The Jury‘s Statement
A compelling fusion of knowledge transfer and visual strength defines the poster series »Heimische Superhelden«. The characterful design in the Marvel comic style makes native animals emotionally tangible for students, creating a powerful approach to the topic of nature conservation. Particularly impressive is the consistent execution, which reinterprets the medium of the poster for biology lessons on both an aesthetic and content level at the highest standard.
