Douglas Flagship Store
Winner
Excellent Architecture
Retail Architecture
Details
The Douglas flagship store in the heart of Düsseldorf‘s city centre extends over two floors and offers a trendy colour concept that meets industrial flair. A mint and pink ambience, reflective holofoil, neon elements and large areas of coloured perforated sheeting with soft curves create a futuristic look and feel. With innovative shopping services, digital features, Beauty Mirror, Click & Collect and smartphone charging stations, the point of sale becomes a point of experience for a young audience.
The Jury‘s Statement
The “Douglas Flagship Store” combines bright colors and round shapes with digital features and tailor-made shopping services to create a special shopping experience that is particularly aimed at a young and female target group.
