I-PRIMO Ginza

A store specializing in bridal jewelry. Considering the entrance to this store to be the first gate to marriage, we planned it to embody the austere impression one receives upon opening the door to a church.Indirect lighting and symmetry are emphasized to utilize the high ceiling and deep layout to the greatest possible effect. Using a clean white to set the general tone, we used the intersection and continuity of straight and curved lines to express the overlap of the couple’s happy time.