M&M'S Berlin - Experience Design for Berlin Flagship Store

M&M’s was ready to make its debut in Europe. The culturally diverse city of Berlin is the perfect fit. As a brand, it knows fun is the most powerful way to help people feel included and connect with others. The new store brings this brand purpose to life. We wanted every guest to feel the joy of the brand, and see the celebration of Berlin. Bright whites are set against an intentional use of colour and rounded forms. The central candy-coated spiral staircase leads guests to explore three levels of experiences that express the wit and fun of the M&M’S brand. A wonderland of indulgence, it is set become a destination to make memories.