NBA Store Berlin

Special Mention
Excellent Architecture
Retail Architecture

Credits

Company / Customer
Gensler GmbH
Designer

Details

Gensler, in partnership with Fanatics and Lids, designed Europe's largest NBA Store in Berlin. The 1,000 sqm space offers immersive experiences for German NBA fans, celebrating Berlin's diversity while showcasing NBA history with iconic details. Interactive elements include height comparisons, 3D hand measure-ups, an NBA 2K gaming lounge and a multimedia screen for highlights. The store's flexibility and community-focused design make it a hub for all NBA enthusiasts.

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