Saint Charles Store Vienna

For the first monobrand store for Saint Charles Cosmothecary in Vienna's first high-rise building, a new exhibition concept was realised laying the focus on the customers' visual, kinaesthetic, olfactory and gustatory experience of the products. Natural materials such as wood and raw steel do justice to the honest look of the brand. In order to show the products in their best light, whitewashed wooden pedestals are arranged along the wall presenting the historical brown apothecary bottles, while articles for sale are arrayed on steel shelves at eye level and close at hand. The monolithic counter was clad in handmade Karak-tiles and constitutes the heart of the shop.