Signaletik für das Universitätsklinikum Essen

In addition to the new construction and renovation plans, the building will feature an integrated wayfinding system. Functional wayfinding guides the processes of the overlapping treatment cycles defined by the clinics, ensuring self-sufficient and seamless operations. The design concept follows the large-scale form, while the color canon aligns with the architectural concept using colors choosed by the clinics. Shadows derived from the colors reinforce directional information and add dynamism to the visual identity. Identity is created through a branding concept embodied in the form and color canon - here for the Clinic for ENT Medicine.