Client Vs Designers

Winner
Excellent Product Design
Sports, Outdoor Activities and Leisure

Credits

Company / Customer
Design

Details

This is a board game that explores the relationship between Clients and Designers. The concept originated from the game Animal Chest, and it is a playful attempt to illustrate that every great relationship starts from a place of adversity. We first took inspiration from some of the key points that might frustrate each side and used them as a "trap". Then we sort out key job positions and give them ranking so they can battle and overpower each other. Lastly, we design different characters for players to assign to each position to round out the overall design and style of the game.

The Jury‘s Statement

The innovative combination of branding, packaging and play in ‘Client Vs Designers’ illustrates the complex dynamic between clients and designers in a playful way. The approach of presenting key positions as challenges and strategically overcoming them offers valuable insights into creative collaboration and promotes mutual understanding.