GOOD MORROW - Designed by Kids
Gold
Excellent Product Design
Sports, Outdoor Activities and Leisure
Details
The Day of Repentance & Prayer traditionally presents parents in Bavaria with a bit of a challenge: schools are closed, but the day itself is not a public holiday. So we thought of something special for this day and invited the little ones to join us as part of the Maloja family - namely as designers, as artists. One or the other artwork already made its way into the collection on a high-technical road bike jersey.
The Jury‘s Statement
Maloja's approach of involving children in the design process as artists and designers is remarkable and refreshing. The children's artwork created in a joint workshop has found its way into the collection. The unique garments, seamless and laser-cut, with durable coatings, bear the creative marks of the young artists and are an inspiring result of an unconventional design process. An exciting twist to combine highly technical road cycling jerseys with children's art!
