PORSCHE 911 SPIRIT 70. Apple Vision Pro App.
Winner
Excellence in Business to Consumer
Transportation
Details
For the launch of the third Heritage Design model, the "911 Spirit 70", Porsche is offering a new app for the Apple Vision Pro. This allows fans and customers to immerse themselves in the 1970s. They can design their dream vehicle and customise the Porsche 911 Spirit 70 step by step.
The Jury‘s Statement
The challenge of creating an emotional and at the same time individual brand experience is masterfully met with the Porsche 911 Spirit 70 App in an innovative way. The app enables users to immerse themselves in the atmosphere of the 1970s and design the dream vehicle step by step in a spatial 3D environment. It combines digital configuration with a sensual journey through time, creating an interactive experience space that harmoniously unites storytelling, personalization, and brand world. By utilizing modern technologies, vehicle design becomes a cultural event that elevates customer loyalty to a new level. The combination of emotional appeal and innovative application impressively demonstrates how luxury brands can strategically leverage digital opportunities.
