Begeisterung in Echtzeit

How does one demonstrate the attractions of a whole state? Convincingly in real time. A grand history connects to quality of life, environment, and location when target groups navigate towards authentic sites. Stories told with text, photos, and video open hearts, engage minds, evoke curiosity. The online magazine Echtzeit is the unique center of Saxony-Anhalt’s tourism campaign Echt schön. Even in pandemic times the magazine garnered and guaranteed attention as proven by visits on- and offline.