Bestway

In addition to the migration to Shopware 6, the relaunch of the Bestway online shop was also characterized by the objective of creating a better brand experience. As analyses showed higher mobile access figures, a mobile-first approach for a smooth shopping experience on mobile devices was prioritized from the outset. The structure of products and categories was also simplified to significantly improve the user experience on the front end. Overall, the target group-oriented modernization not only included functional aspects, but also the playfulness and ‘fun factor’ that the brand and products exude.