HYPEWEAR by ABOUT YOU – der erste Onlineshop für Digital Fashion

ABOUT YOU approached DEPT® with the vision of creating a digital fashion online shop to conquer the virtual fashion space for the masses in addition to the fashion e-commerce business. After the HYPEWEAR brand was conceived and the CI designed in close cooperation with ABOUT YOU, DEPT® developed the HYPEWEAR digital fashion online shop based on the agency's own Algomart solution. In the last step, DEPT® created a teaser video for the attention-grabbing launch of HYPEWEAR.