KB Asset Management Website UX/UI Renewal

The KB Asset Management UX/UI renewal project unified the previously separate ETF and fund sites into one seamless experience, simplifying complex financial information through a more intuitive structure.
We introduced AI-powered term explanations and recommendations to help users understand unfamiliar concepts and explore areas of interest. A unified design language across light and dark modes was paired with 3D visuals and an asset generator to express KB Asset Management’s expertise and manage consistent brand assets efficiently. Through these changes, we created a distinctive digital financial experience unique to KB Asset Management.